Celebrating Kultura’s 20th Anniversary with Marian Rivera

Kultura celebrated its 20th anniversary, looking back on two decades of evolution, honoring the craftsmanship and stories of artisans across the Philippines. The occasion was also held in thanksgiving to those who contributed to the brand’s journey. Born from the simple desire to celebrate Philippine handicrafts, Kultura began as a small space nurtured within the walls of Shoemart, growing to over 48 stores nationwide and counting in 2024. From distinguished patrons and esteemed vendors to partner organizations, foundations and employees, each one was acknowledged as instrumental to Kultura’s growth.

 The milestone also marked the return of award-winning actress and entrepreneur, Marian Rivera, as Kultura’s brand ambassador! After the grand reveal, Marian toured the refreshed Mall of Asia flagship store, meeting the faces behind some of the most loved products, such as South Sea pearls, barongs hand-embroidered in Taal, quilts and native bags made in Bicol, and totes upcycled from juice juice packs by Payatas communities.

 As brand ambassador, Marian will introduce the newest collections of South Sea, freshwater, and baroque pearls throughout the year. This season’s jewelry lines experiment with playful shapes, textures, fun colors, and sizes for trendy takes on the classic gem – find square and coin pearl statement pieces; colorful, stackable bangles; dangling earrings; dramatic opera-length necklaces; and much more. With her innate personal style and love for local, she will continue to promote Filipiniana, sharing tips and showing how to make this part of women’s wardrobe essentials for different occasions. Those who love athleisure and t-shirts are also in for a treat with new looks inspired by Marian.

Kultura remains committed to its mission of preserving and promoting Philippine culture, and grateful to all those who have been part of its story, for being not just supporters of a brand but advocates of a cause that honors heritage and empowers communities. Here’s to 20 years of Kultura, and to many more years of growth, innovation, and celebration of our beloved Philippines.

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