BURDA AT HABI: A KULTURA FASHION POP-UP
In this fast-paced world where everything is becoming increasingly disposable, it’s all the more important to honor our craft and weaving traditions that root us in our heritage and ever so elegantly tell our story. In continued celebration of Filipino culture through fashion, Kultura launched Burda at Habi: The Artistry of Filipino Fashion, a pop-up series running throughout the year. The event kicked off on May 5 at Kultura, SM Store in Mall of Asia. This thrilling campaign casts a modern lens on our traditional wear—Filipiniana and Barong—showcasing how heritage pieces can be both timeless and incredibly wearable for today.
FILIPINIANA FOR MODERN TIMES
Whether you’re a longtime Filipiniana advocate or are experimenting with these styles for the first time, Kultura’s pop-up series provides the perfect opportunity to build a meaningful wardrobe with iconic pieces that suit your personal style.
Burda at Habi proudly presents a collection that celebrates the traditional crafts of embroidery and weaving that define our modern barong and Filipiniana. From gossamer local fabrics, hand loomed textiles, and patterns that come to weavers in dreams, to painstaking embroidery merged with updated silhouettes and details, the collection is a marvel of Filipino artistry for today’s style-setters.
With an extensive range of both formal and casual styles, plus handcrafted bags and accessories to complete the look, guests can discover statement finds for all occasions—whether it be daily events, special celebrations, or even Independence Day dressing! Beautifully imbued with our rich heritage and craft traditions, each piece is a sustainable fashion investment designed to last for years to come.
Meet-and-Greet With Marian
The official launch was held on May 8 at Kultura SM Store, Mall of Asia, headlined by Kultura ambassador Marian Rivera where she held a meet-and-greet and toured the space which was hosted by KC Montero. From her regal yet warm aura to her passion for championing local finds, Kultura ambassador Marian Rivera embodied the modern Filipina muse. Her supporters received an exclusive autographed Kultura fan and had the opportunity to meet and greet Marian Rivera at the event. Members of the media, select personalities, and modern Filipiniana lovers also graced the event, adding to the exciting vibes of this ambitious launch.
Pop-up Locations
The main Burda at Habi pop-up is currently happening at Kultura, SM Store in Mall of Asia from May 5 to May 20, 2025. Discover a handpicked selection of Filipiniana and barong pieces from in-house brands like Raffaella, Nuevo Ystilo, EN Barong Filipino, as well as exciting guest brands such as Alixia Marie, Anmari, Azucar, Binibini Marikit, Daryl Maat, Matthew and Melka, Mjorian, Pamanna Jewellery, and Pampinay at the main pop-up.
The succeeding pop-ups are scheduled to take place from May 29 to June 12, 2025, with SM Southmall confirmed as one of the next locations. Branches in SM Sta. Rosa and SM Baguio are still to be confirmed (TBC). These pop-ups will likewise offer a curated selection of traditional and contemporary fashion finds, with a spotlight on purely in-house collections.
Through the Burda at Habi pop-up series, Kultura celebrates, supports, preserves, and brings the love of heritage fashion to a wider audience. Help us spread the word!
For more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.