Kultura Tote Bag Design Contest

CONTEST TIMELINE

  • Contest Period: March 20 to April 30, 2026 

  • Submission Deadline: April 30, 2026 

  • Judging Date with a DTI representative: May 14, 2026 at 3PM.

Office Address: SM Retail Headquarters, 8th Floor, Bldg A. J.W. Diokno Boulevard,

Mall of Asia Complex, Pasay City 1300

  • Announcement of Winners: May 23, 2026

  • Entries submitted beyond the deadline will not be accepted.

(All dates are final and consistent.)

ELIGIBILITY

The contest is open to all Kultura customers nationwide, subject to the following:

  • Participants of all ages may join. 

  • This is open to all Kultura customers. 

  • The Contest is open exclusively to bona fide customers of Kultura nationwide. For the avoidance of doubt, employees of Kultura Filipino, their immediate family members, and any officers, agents, or personnel involved in the planning, administration, or execution of the Contest (collectively, the “Excluded Parties”) shall be deemed ineligible to participate. Participation by any Excluded Party shall be considered null and void.

  • All employees of Kultura, their partners and affiliates including their relatives up to the second degree of consanguinity or affinity are disqualified from joining this promo.

HOW TO JOIN

Participants must complete all of the following steps:

  1. Design Creation

    • Design an original artwork for a tote bag, inspired by

Theme: Your Favorite Destination in the Philippines

  1. Submission 

    • Visit any stand-alone mall branch near you and accomplish the official entry form. 

    • Make a purchase at Kultura (Valid receipts are dated March 20 to April 30, 2026)

    • Participants must personally submit their original artwork at the designated store, accompanied by all required entry details as specified in the contest rules.

    • Entry form must include:

      • Full Name

      • Age

      • Mobile Number

      • Email Address

      • City / Province

      • Branch where entry is submitted

      • Signed parental/guardian consent form (if participant is under 18)

      • Signed Waiver Form for winning artwork usage

    • Sealed drop boxes shall be collected one day after the deadline for dropping of entries, it shall be brought to Kultura Store, Inc. Head Office for safekeeping under the custody of Kultura Marketing. A DTI representative shall be invited to witness the opening of drop boxes and during the determination of winners

Incomplete submissions or entries without the required documents will not be accepted.

DESIGN GUIDELINES

  • Each valid receipt = 1 entry

(No minimum purchase required)

  • Multiple entries allowed if supported by separate receipts

  • Designs must be original and solely created by the participant

  • Hand-drawn using traditional mediums such as colored pencils, crayons, markers, or paint. (Digital art is not allowed unless otherwise announced by organizers).

  • AI-generated and borrowed designs are prohibited. Submissions must be original.

  • Design must be suitable for printing on a tote bag

  • The design must reflect Filipino culture, heritage, lifestyle, or artistry, aligned with the Kultura brand.

  • Own interpretation of the destination.Don’t limit your design to typography

  • Participants are invited to create their designs on A4-sized paper and may use any coloring materials of their choice.

  • Must not contain:

    • Copyrighted characters, logos, or elements not owned by the participant

    • Political messages

    • Offensive, inappropriate, or explicit content

**Kultura reserves the right to disqualify entries that do not follow these guidelines.

JUDGING CRITERIA

All qualified entries will be evaluated based on:

  • Creativity – 50%

  • Interpretation of the theme – 30%

  • Originality – 20% 

Total: 100%

JUDGES

  • Panel of three (3) judges: 

David Yap, Fatima Uy, Joyce Chan

  • Decisions of the judges are final and binding

PRIZES

  • ₱10,000 CASH for each of the six (6) winning artworks!

  • In line with the “participant can only win once” rule, the six (6) winners must each represent different artworks destinations (no duplicate destinations).

  • Winning designs will also be featured on an **exclusive Kultura limited-edition tote bag**

Prizes should be claimed within sixty (60) days from the receipt of registered notice or it will be forfeited in favor of Kultura Store, Inc. with prior approval of DTI.

WINNER ANNOUNCEMENT & PRIZE CLAIMING

  1. Metro Manila/Provincial Winners

    • The winner will be announced on May 23, 2026 via Kultura’s official social media pages and/or contacted using the details provided in the entry form.

    • Claim prize at the Kultura branch where entry was submitted. The winners must present two (2) valid IDs to claim the prize. If the winner cannot personally receive the prize, an authorized representative is allowed to receive on their behalf. The authorized representative must present a signed letter of authorization allowing them to receive the prize and 2 valid IDs.

    • Prizes must be claimed within sixty (60) days from the receipt of the registered notice. If unclaimed, the prize will be forfeited in favor of Kultura Store, Inc., with prior approval from the DTI.

INTELLECTUAL PROPERTY

By joining, participants grant Kultura Filipino the right to use, reproduce, and print the submitted design for promotional and merchandising purposes without additional compensation, with proper credit to the designer.

DATA PRIVACY

All personal information collected will be used solely for contest purposes, including:

  • Verification of eligibility

  • Judging of entries

  • Prize distribution

Compliance: Data collection is in accordance with the Data Privacy Act of 2012.

Retention: Information will be kept only as long as necessary to fulfill contest purposes and then disposed of securely.

Retention: Information will be kept only as long as necessary to fulfill contest purposes and then disposed of securely.

Consent: For minors, consent from a parent or legal guardian is required for the collection and processing of personal data.

GENERAL TERMS

  • Kultura reserves the right to disqualify incomplete or invalid entries

  • Kultura reserves the right to verify the authenticity of submissions

  • By joining, participants agree to these official mechanics

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