Filipino Fiesta Takes Over Kultura Crawl

Kultura is ringing in the new year with its signature event, Kultura Crawl – this time, with a fiesta-inspired twist. Discover great pasalubong deals and treat yourself to a refresh to start off the year! From homegrown treats to memorable pasalubong, explore the festive flavors of the Philippines at this pub crawl-inspired experience, where guests hop from booth to booth and sample local delicacies, join interactive activities, and shop noteworthy Filipino finds. Think vibrant fashion, one-of-a-kind souvenirs, and, of course, quintessentially Pinoy foods, all in one exciting space. 

Kick off 2026 with Kultura’s fiesta food and shopping experience in partnership with Airspeed, happening from January 21–25 at the Main Atrium, SM Mall of Asia!

Daily Activities

  • Taste – enjoy daily sampling of Filipino snacks and beverages from various local brands and partner MSMEs. Discover bean-to-bar chocolate, internationally-awarded liquor, and treats made with classic ingredients like ube and Philippine mangoes. Guests with a minimum purchase of ₱1,000 can also enjoy complimentary beloved nostalgic Filipino treats like sorbetes and taho.

  • Shop – browse a specially curated pasalubong corner featuring best-selling souvenirs, travel-friendly fashion, and ready-to-gift bundles. Bring a piece of home with you wherever you go!

  • Palaro – relive childhood memories with a chance to play Fiesta Pabitin, for a minimum cumulative purchase of P5,000 within the same day

  • Selfie – snap a pic or two at Kultura Crawl’s playful photo spot!

  • Personalize – make your pasalubong extra special this year by customizing travel essentials and other accessories at personalization stations, perfect for meaningful new year treats. 

  • Fiesta Treats - treat yourself to nostalgic Filipino favorites like sorbetes and taho, a refreshing reward for customers with a minimum purchase of ₱1,500 as you enjoy the fiesta vibes.

  • Bestseller Bundles - discover thoughtfully curated, ready-to-gift bundles featuring local food favorites, comfy T-shirts, well-loved souvenirs, and other must-haves – perfect for pasalubong or personal treats.

Join opening day on January 21 at 2PM for more fiesta-themed activities and experiences, including:

  • Live Dance Performances – watch contemporary interpretations of traditional Filipino dances from Luzon, Visayas, and Mindanao.

  • Demos & Fast Talk Sessions – learn directly from participating brands through quick, engaging 10-minute tutorials and product showcases.

Ship It Home Station

In collaboration with Filipino-owned logistics company Airspeed, Kultura Crawl introduces a Ship It Home Station for both domestic and international shipping, including special discounted delivery rates. No need to worry about luggage limitations or travel mishaps; Airspeed will professionally pack and ship your Kultura purchases on-site.

Shoppers are also invited to take part in the Destination Wall,  pinning where they're from as well as where their pasalubong is headed – a shared story of travel, connection, and homecoming.

Celebrate vibrant Filipino culture  at Kultura Crawl! Bring friends and family, savor local flavors, shop Filipino finds, and embrace the fiesta spirit this January 21–25 at the Main Atrium, SM Mall of Asia!

For updates and more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.

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